Privacy Policy

Last updated: November 30, 2025

TL;DR Summary

We collect minimal personal information (name, email, company) for communication and service delivery. We use cookies for website functionality and analytics. We retain data for 7 years as required by Australian law. We don't sell your data and implement security measures to protect it. You have rights to access, correct, or delete your data.

1. Introduction

Sterling Design Group PTY LTD (ABN: 81 689 272 535) ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

  • Name and contact details (email address, phone number)
  • Company information and job title
  • Communication preferences
  • Payment information (processed securely by third-party providers)
  • Project details and requirements

2.2 Automatically Collected Information

We may automatically collect certain information when you visit our website:

  • IP address and browser information
  • Pages visited and time spent on our website
  • Referring website information
  • Device and operating system information

3. How We Use Your Information

We use your personal information for the following purposes:

  • Providing our creative consulting and design strategy services
  • Communicating with you about projects and services
  • Processing payments and managing accounts
  • Improving our website and services
  • Complying with legal obligations
  • Marketing communications (with your consent)

4. Cookies and Analytics

We use cookies and similar technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our website.

We may use analytics services to understand website usage patterns and improve our services.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With your explicit consent
  • With service providers who assist us in operating our business (under strict confidentiality agreements)
  • When required by law or to protect our rights
  • In connection with a business transfer or acquisition

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. In accordance with Australian law, we retain business records for a minimum of 7 years. You may request deletion of your personal information, subject to legal requirements.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Third-Party Processors

We may use third-party service providers to process payments, host our website, or provide other services. These providers are bound by confidentiality agreements and are required to protect your information in accordance with this Privacy Policy.

9. International Transfers

Some of our service providers may be located outside Australia. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.

10. Your Rights

Under Australian privacy law, you have the right to:

  • Access your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to certain processing activities
  • Withdraw consent where applicable
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

11. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Sterling Design Group PTY LTD
Email: support@sd-design.shop
Location: Woodcroft, SA, Australia
ABN: 81 689 272 535

12. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.